There is a difference between the stuff that people put online themselves, like pictures and their trips and flights and meals they've eaten, than the stuff that they don't realize is also going into foreign computers. Like, for example, copies of your emails or every single online search you ever do, 'cause all that is being recorded as well.
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About Mikko Hypponen
Mikko Hypponen was Finnish computer security expert. Mikko Hyppönen is a Finnish computer security expert, speaker and author. He is known for the Hyppönen Law of IoT security, which states that whenever an appliance is described as being "smart", it is vulnerable. Read more on Wikipedia →