When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.

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About Douglas Rushkoff

Douglas Rushkoff was American writer and media theorist. Douglas Mark Rushkoff is an American media theorist, writer, professor, columnist, lecturer, graphic novelist, documentarian and podcaster. He is best known for his association with the early cyberpunk culture, his advocacy of open source solutions to social problems, his critique of technocapitalism, and his call to retrieve our humanity in a digital age. Read more on Wikipedia →

Themes

  • Work — The value of effort, discipline, and meaningful labour
  • History — Lessons from the past and the arc of human civilisation

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