Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
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About Simon Sinek
Simon Sinek was a contemporary American author and speaker. Simon Oliver Sinek is an American author and inspirational speaker on business leadership. His books include Start with Why (2009) and The Infinite Game (2019). Read more on Wikipedia →
Themes
- Work — The value of effort, discipline, and meaningful labour
- Time — Reflections on the passage of time and how we spend it
- Experience — Learning through living, doing, and facing the world