An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.
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About Daniel Kahneman
Daniel Kahneman was a 20th-century American american psychologist and economist. Daniel Kahneman was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences together with Vernon L. Smith. Read more on Wikipedia →
Themes
- Success — Insights on achievement, ambition, and reaching your goals