“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principlea stereotypeto guide their buying: expensive = good.”

“the automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, because only healthy, normal turkey chicks make the peculiar sound of baby turkeys,...”

“They keep track of time. Sometimes things happen and you feel that you need to mark them down.”

“Does religious conviction provide a powerful reason for killing? Undeniably it often does. It also often provides the sole compelling reason for refusing to kill, or for being merciful, or for seek...”

“the past only had whatever power you gave it; life was what you made it and if you wanted something different from what you had, it was up to you to make it happen.”