Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. Youll know that youre getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

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About Max McKeown, The Strategy Book

Max McKeown, The Strategy Book.

Themes

  • Change — Embracing transformation, growth, and new beginnings
  • Leadership — Guiding others with vision, integrity, and purpose

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