A vision is best presented as a story that people can relate to.
“The most successful people I know are also the most reliable.”
“He wanted to heat up the truth, to make it burn so hot that you would feel exactly what he felt.”
“Make up a story... For our sake and yours forget your name in the street; tell us what the world has been to you in the dark places and in the light. Don't tell us what to believe, what to fear. Sh...”
“Tell the story as if it were only of interest to the small circle of your characters, of which you may be one. There is no other way to put life into the story.”
“If I paint a wild horse, you might not see the horse... but surely you will see the wildness!”
“He who looks through an open window sees fewer things than he who looks through a closed window.”
“The only thing worse than being blind is having sight and no vision.”