Indeed, with the experience of self disappears the experience of identity - and when this happens, man could become insane if he did not save himself by acquiring a secondary sense of self; he does that by experiencing himself as being approved of, worthwhile, successful, useful - briefly, as a salable commodity which is he because he is looked upon by others as an entity, not unique but fitting into one of the current patterns.
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About Erich Fromm
Erich Fromm was a 19th-century American american sociologist and psychoanalyst. Erich Seligmann Fromm was a German-American social psychologist, psychoanalyst, sociologist, humanistic philosopher, and democratic socialist. He was a German Jew who fled the Nazi regime and settled in the United States. Read more on Wikipedia →