It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't be careful enough.
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About William Zinsser
William Zinsser was American writer. William Knowlton Zinsser was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic and editorial writer. Read more on Wikipedia →