The only way to maximize group creativityto make the whole more than the sum of its partsis to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.

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About Jonah Lehrer, Imagine: How Creativity Works

Jonah Lehrer, Imagine: How Creativity Works.

Themes

  • Creativity — The spark of original thought, invention, and artistic vision

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